Many business leaders struggle with feelings of angst and stress, due to the sharply increasing pace of technology disruption today. The only constant, for today's modern business, is change. Change - driven by innovation and the innate desire for "smarter", "better", "faster", "more efficient" and "more profitable".
Change is often not the most comfortable zone for many of us. Business leaders who hone their abilities to anticipate disruption in the marketplace, will be better suited to adapt quickly to change. Their businesses will be better prepared and able to embrace powerful and profitable innovations and as individuals and collectively, will be able to enjoy a better overall quality of life. Innovation is coming at us all at what seems like light speed because of the vast oceans of information that have accumulated data for decades.
The digital hemisphere is composed of unfathomable depths of digital data, content, and archives that relate to the human experience in modern Internet Era times (1980s-Today). Our access to data & human intelligence is vastly unprecedented as it grows bigger with each new passing day. The digital hemisphere of data is continuously expanding, every nano-second, of every day. The expansion of this virtual imprint of human existence is not unlike the image of an ever expanding universe.
It is the access to this immense source of data and instant communications that will continue propelling human innovation more rapidly as we continue seeking infinite ways to refine our quality of life and raise profits from our breakthroughs. On the flipside of the coin, many of us struggle with TMI "Too Much Information". TMI, some would argue, is reducing the quality of life in many respects. Sadly, the fact remains - At any given time, you can find someone who is working on the cures for cancer, while others plot the destruction of our beautiful world.
Daily life in this modern age of internet is jam-packed full of distractions, unlimited choices, and continuous interruptions, which all makes it very difficult for us to concentrate and focus on following through with high-quality work and completing it with efficiency on any one area of business operation.
In May of 2017, the USA Today reported that 80% of new businesses fail to survive past one year. Roughly, 50% of businesses who do survive are reported to shutter before reaching the age of 5. The question is not whether these statistics are accurate or still relevant today, in our post-COVID19 world. The really important question is what do successful businesses do, or have, that failing businesses don’t ?
There are many variables that influence a business' success or failure, but there is one factor that stands out among the rest as the most obvious: a lack of operational cash-flow stemming from failure to drive customer traffic whether online or in the store. New customer acquisition directly correlates with cash-flow. Across all industries, the cost of acquiring a new customer is nearly always more expensive than the cost of retaining current customers.
In a report published by the Small Business Administration, new business survival rates across all industries have remained relatively unchanged in the long-term, over many decades of study.
At the end of the day - a ship is always steered by its captain. If business owners cannot leverage their time with key partnerships, they often find themselves struggling to keep up with the stressful demands and increasing pace of change, that is required today in business. From HR to service delivery, quality control and customer service to sales and marketing, to balanced home life, there are too many things to master that we all inevitably struggle to see progress if we try to take care of it all by ourselves. It will end up hurting the most in the pocketbook because poor efficiency leads to tighter friction for cash-flow.
Stable and successful businesses know the importance of leveraging key partnerships to save time and improve quality and business performance. The right partners share the burden of your success and will overdeliver to enable your success and maintain a fruitful partnership. Partnering allows stressed business owners to improve their own personal productivity by freeing them to focus on areas of their business they are most passionate about, like the company culture, operational processes and workflows, product development, customer relations, PR, and quality service delivery. Key partnerships help businesses to establish unique competitive advantages more quickly and make work in general easier and less stressful.
Finding the right KEY partners in business will allow you to focus on what you do best, and minimize your opportunity cost. Your opportunity cost is the value of what you give up by choosing to spend your time on one initiative versus another. For instance, if your time is more valuable when you spend it on working with clients, then your opportunity cost when you choose to work on something else is equal to what you would have gained by spending your time working with your clients instead of that other thing.
When business leaders allow themselves to be open to finding key partners to help with specific processes or needs of the business operation, then they will be able to deliver more consistent high-quality results for their clients. Key partners are so incredibly valuable because they will be almost as invested in your business as you are (if you find the right ones). The fact is if you want an efficient business operation that is growing profitably and not a struggle everyday, then you must consider delegating the load to other specialized partners. There an enormous amount of data and resources out there, it is not hard to find the right individuals, who would be greatly fulfilled by partnering with you to help you grow your business intelligently.
Here's a little secret to help you find highly impactful partners that bear a lot of fruit for your business... Regardless of the partner function (accounting, marketing, sales, IT, Technology Business Management, HR), a lways seek out impromptu interviews with those individuals who emanate energetic passion from their very demeanor, tone of voice, etc...
Remember, it's like the saying - "It’s Not What You Know, But Who You Know That Matters”... To be more specific - it's who you partner with that matters most when it comes to growing your business.
Southernize Digital Marketing specializes in helping businesses keep up with the pace of disruption from technological innovation today. We partner with businesses to help them adapt and anticipate change from emerging technologies within their specific industries.
We save technology buyers months of research with our technology provider competitive rankings matrix. Our dynamic matrices consist of stacked rankings of technology service providers with highly detailed information pertaining to their corporate operations, support structure, network infrastructure, data center locations, pre-vetted compliance criteria (e.g. pre-vetted to meet HIPPA, PCI compliance), pre-built cloud integration capabilities, engineering point of contacts, and much more...
We enable CIOs, CFOs, CXOs, and other enterprise technology leaders, to more effectively conduct technology planning & agile for enterprise investment planning. Our tools and resources enable executives to maintain much greater certainty around their technology investments decisions and helps them maximize the ROI from existing + future investments. On the same token, we enable sales & marketing executives to attract loyal, raving fans and deliver truly outstanding, magnificent, customer experiences that differentiate - and also happens to facilitate an outstanding employee experience resulting in greater individual motivation, morale, and contributor performances.
We deliver a wide range of technology growth & management solutions. Our solutions are often custom-designed to fit the needs and requirements of our clients. Our tools and software applications enable businesses to understand their entire online marketing footprint and performance metrics. We work with a global-ecosystem of service provider networks with access to highly valuable technology service market data & intelligence, which enables us to identify the fastest and most effective paths to generating higher revenue, sales appointments, and impact company CSAT scores.
Do you want consistent high-quality leads, raving fans, and more sales on auto-pilot while you grow your omni-channel digital presence for your business?
If you want to get grow the right way - with the right technologies to fit your unique business needs and goals – then we might be the perfect partners for you. Please book a 10 minute call with us here if you would like to discuss your business needs or unique business growth proposition.
We Turn Every $1 Dollar Into $10+ ROI.
What do you think your life can be like when you get all your time back? Seriously, we would love to hear your thoughts. Thanks for reading - please leave comments below!
Don’t be another business failed statistic!
