21 Online Ordering Stats Every Restaurant Owner Should Know

Unlock the Power of Online Ordering: 21 Statistics That Every Restauranter Needs To Know in 2023

As the world becomes more digitalized, online ordering has become an incredibly crucial aspect of the restaurant industry.  It not only provides tons of convenience to customers, but it also helps restaurants grow their sales and revenue like never before in today's post-pandemic world.

Here are 21 online ordering statistics that every restaurant owner should know:

1. Online ordering sales are expected to reach $365 billion by 2030, making up over 50% of total restaurant sales. (National Restaurant Association)
2. During the pandemic, 53% of consumers said they ordered delivery or takeout more often than before. (National Restaurant Association)
3. The average online order value is 23% higher than in-store orders. (Toast)
4. Online orders increase customer loyalty, with 70% of customers ordering from the same restaurant once they’ve ordered online. (Ordermark)
5. Restaurants using online ordering saw a 30% increase in sales compared to those that didn't. (Toast)
6. 45% of customers say they would prefer to order directly from a restaurant's website, compared to third-party delivery apps. (Lightspeed)
7. Offering online ordering can increase the frequency of orders, with 44% of customers saying they order from a restaurant more frequently when they can order online. (Upserve)
8. 58% of consumers say that they are more likely to order from a restaurant if they can see the menu online. (National Restaurant Association)
9. Online ordering helps restaurants to reach new customers, with 67% of millennials saying they are more likely to order food online than over the phone. (Ordermark)
10. 59% of consumers order delivery or takeout once a week or more, and 20% do so twice a week or more. (National Restaurant Association)
11. Restaurants with online ordering see a 15-20% increase in ticket size compared to phone orders. (Ordermark)
12. 82% of consumers search for restaurants online before deciding where to dine. (National Restaurant Association)
13. Online ordering helps to reduce errors in orders, with 80% of customers saying that they prefer to order online to avoid mistakes. (Upserve)
14. Mobile ordering has increased by 300% over the last few years. (Toast)
15. 62% of customers say that they are more likely to order food online if the restaurant has a loyalty program. (Ordermark)
16. Offering online ordering helps to increase the efficiency of restaurant operations, with 70% of restaurateurs saying that it has improved their workflow. (Upserve)
17. 92% of customers say that they would use online ordering if it was available. (Lightspeed)
18. Restaurants that offer online ordering have a competitive advantage, with 80% of customers saying that they are more likely to order from a restaurant if they offer online ordering. (Ordermark)
19. 36% of customers say that they order from a restaurant’s website because they prefer to avoid the fees charged by third-party delivery apps. (Lightspeed)
20. Online ordering is not just for delivery, with 46% of customers saying that they would use online ordering for pickup orders. (Upserve)
21. In a survey of restaurant owners, 94% said that online ordering has had a positive impact on their business. (Toast)

It's pretty fair to say that online ordering has become an essential aspect of the restaurant industry.  By offering online ordering a restaurant can increase their sales, dramatically boost efficiency, eliminate mistakes, reduce costs, and especially reach new customers. Equipped with these 21 powerful online ordering statistics, restaurant owners can see a clearer picture of the benefits of online ordering and make informed decisions about implementing it in their business.

Sources:

1. National Restaurant Association, "2021 State of the Restaurant Industry"
2. National Restaurant Association, "COVID-19 Restaurant Impact Survey"
3. Toast (Online Ordering Platform)